Six Steps to Closing B2B Referrals – Effective Strategies for Reaching Your Target Market closing b2b referrals

Six Steps to Closing B2B Referrals – Effective Strategies for Reaching Your Target Market

Referrals are the fastest ­path to closing new business.  However, there are some best practices associated with the art of closing referrals.  There are an endless number of resources offering insight, some of it is way off base and even uncomfortable for many. If you’ve used some of these strategies unsuccessfully or are tired of…

9 Ways Your Web Site Can Build Trust ways your web site can build trust

9 Ways Your Web Site Can Build Trust

Your web site is the first place your referral partners should send prospects because it helps to confirm everything they’ve said about you.  There are many ways your web site can build trust and credibility with your readers.  And it’s up to you to ensure you’ve set all those signals up to your advantage. Your web site’s…

Digital Marketing Education For The Non-Marketer digital marketing education

Digital Marketing Education For The Non-Marketer

Because the world of marketing has changed tremendously in the last 10 years, this list of terms was created to provide some digital marketing education.  Much of the industry’s evolution has been propelled by the internet and what has become digital marketing.  It has inspired a language all its own and for those getting started…

Social Media Marketing Results—4 Elements Brands Can’t Ignore social media marketing results

Social Media Marketing Results—4 Elements Brands Can’t Ignore

While there’s hardly a company around that isn’t using social media marketing to some extent, many are not using it all that effectively. I hear folks commenting on how they’re not sure how to figure out their return on their investment or how to know if they’re making any kind of impact. In order to…

Successful Social Media Marketing –How it Fits Into Your Plan successful social media marketing

Successful Social Media Marketing –How it Fits Into Your Plan

According to some industry reports from Hubspot, 80% of marketers and 60% of sales professionals have found qualified leads via social media sites. But just because you post on social media sites, that doesn’t mean you’ll experience success. Many businesses have experienced success using social media marketing, and many have not. Just like every other…