Does your marketing plan put strategy before tactics?

It seems every week I get a phone call or an inquiry from someone who’s just paid for advertising in a local paper or just launched a direct mail campaign and is now questioning what they’ll get in return.  Because many of these businesses used the shot-gun approach to marketing, sadly they may have just…

Is Marketing an After-Thought for your Business?

This past week, I presented the 7 Steps to Small Business Marketing Success.  At the beginning of the session, I asked participants for feedback on the biggest challenge they face with marketing their business.  Two popular comments always emerge when I ask this question:  time and money. I agree that these are both huge concerns…