Category: Advertising

Digital Marketing Education For The Non-Marketer digital marketing education

Digital Marketing Education For The Non-Marketer

Because the world of marketing has changed tremendously in the last 10 years, this list of terms was created to provide some digital marketing education.  Much of the industry’s evolution has been propelled by the internet and what has become digital marketing.  It has inspired a language all its own and for those getting started…

How Podcasting Can Benefit Your Business

How Podcasting Can Benefit Your Business

Podcasting isn’t new, but it’s certainly important to understand how podcasting can benefit your business. It’s been an active form of audio content for more than a decade. However, it’s generally one that many businesses overlook. The word “podcast” is a blend of the two words, blog and iPod. It’s often presented as a series,…

The Truth About Native Advertising

The Truth About Native Advertising

There has been a lot of controversy lately about the concept of “native advertising.” It’s not really a new approach to marketing, however it is growing in popularity as more businesses realize that it’s more effective than the typical banner advertising approach. In fact, when used properly, native advertising can become a powerfully effective tool…

6 Ways to Use Landing Pages To Generate Leads landing pages

6 Ways to Use Landing Pages To Generate Leads

One of the most important reasons to use landing pages is the ability to capture metrics.  If you’re going to be spending time and money on different campaigns, you need to understand how effective these campaigns are at producing results.  Looking at analytics on your landing pages will allow you to understand how effective the ad, email…

3 Things Necessary to Produce Advertising Results

The world of marketing has changed significantly over the last number of years as we’re more and more selective about the messages we’re exposed to.  Because we now have the ability to tune out a good deal of the messaging we’re exposed to, we see a shift from outbound to inbound marketing efforts, and advertising…