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This is my personal list of the best marketing books of 2013. Like any professional, it’s important to continue to read and look for ongoing education opportunities. And this year, I’ve come across several business and marketing books that I’ve found extremely motivating and helpful. So here’s my look at the year in review in…
I love this list of tech gifts for 2013. It seems like every year I struggle to find the perfect gift for my clients and friends. I can always pinpoint a general idea of what I want to get a person, but then when it comes to choosing a specific gift within a category, I…
In the minds of many businesses, social media marketing isn’t just a buzz phrase anymore—it’s become a necessary form of marketing. After all social media is really just an extension of word-of-mouth marketing. But is it a means of marketing that will work for businesses that don’t sell to the consumer? Certainly, we’ve seen it become a…
For many B2B businesses, buying a mailing list is often a consideration when it comes to lead generation. When you make the decision to buy a list, it’s important to understand the pros and cons and know what questions to ask throughout this process. Some may argue that emailing a list of strangers is not the…
The value of content marketing and content itself has been a popular topic for a few years now. And yet many businesses still question why it’s necessary for a business to deliver content. By now, you know there are a multitude of really good reasons to include content in your marketing plan. Content marketing helps your prospects…
