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Video content marketing is one of the most powerful ways to market any business today. It has become so popular and effective due to both technological advances and the popularity of social media sharing that it really should be a key marketing tactic for every business. Like everything else related to content marketing, many businesses, large…
Regular Press Release writing should be part of any marketing plan in today’s digital world. For details on why it’s an important marketing tactic, click here. The internet has become the dominant source of distribution for press releases now, so it’s important to understand how that affects what you may or may not include in a…
Business owners always tell me their biggest challenge is generating new leads. One tactic that is quite useful for lead generation is press release marketing–and very few businesses ever take advantage of the benefits this approach can offer. Press release marketing, very simply, is using press releases to get your company noticed. Press releases are meant to…
There are several marketing methods and tactics to consider that are specifically focused on ways to promote customer retention. Recognizing that it’s certainly less expensive to keep the clients that you do have is step one. After that, it’s about execution and actually creating messaging and opportunities for communication to keep those customers coming back. The most…
Building marketing strategy is about identifying your ideal client and being able to communicate how you’re different from the competition. And for many small business owners, creating an element of differentiation is very challenging. Where do you start? The diagram below details a concept from Duct Tape Marketing known as The Marketing HourglassTM. The concept is similar…
