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We’ve all heard the reasons why content marketing is essential to any business–for SEO purposes, for demonstrating expertise and gaining credibility, and probably most important, for creating an audience. At the end of the day, that’s what we’re all after–that’s what has true value. But you’ve been creating content for a while now. And you…
As a Duct Tape Marketing consultant, you have to know that I’m a huge fan of systems. We have all kinds of systems in our businesses–accounts payable, product or service fulfillment, whatever the case may be–you’ve most likely developed a process around it. Likewise, the best way to write and deliver valuable content is to…
We all want to know how to build a better blog to maximize our efforts. Considering blog design tips is probably the best way to improve your blog. By now, most businesses have learned the importance of SEO to help their online presence. But most haven’t considered the importance of design. With the prevalence of…
Employing a series of blogging best practice guidelines is one of the best ways to drive traffic to your web site. We all know that adding new and fresh content on a regular basis is important, but if you use a few key best practices when you blog, you can also keep that traffic on…
I was working with some clients recently discussing goals for the 2013 year and one of them mentioned that their priority this year was to enhance their online presence and to also make it profitable. Excellent. We all love profit, but how do you make your online presence profitable? One of the ways is to ensure that…
