Category: Book Reviews

Engagement Marketing–What It Is and How To Do It

Engagement Marketing:  How Small Business Wins in a Socially Connected World is a relatively new book from CEO of Constant Contact email services Gail Goodman.  I think Goodman has done a great job demonstrating what true customer engagement means, why it’s beneficial for small business, and how to actually build engagement to create a true…

Brian Solis Talking About The End of Business As Usual

This past week, Orange County had the pleasure of welcoming author and digital media expert Brian Solis to town.  This was another excellent event offered by LinkedOC, a LinkedIn community group run by Bryan Eliott who always brings the highest caliber marketing and new media experts to the Orange County area. Solis presented on the…

Key Takeaways from Chris Brogan’s “Google+ For Business

We couldn’t have asked for this book to come from a better source than Chris Brogan — someone with real experience playing with social networks and understanding how to use a network like this for business.  And that’s really the value of this book and that’s exactly what I wanted to know. As a business owner, I…

Content Rules Book Review – Do You Know the Rules?

Content Rules by Ann Handley (Chief Content Officer, Marketing Profs) and C.C. Chapman (Founder of Digital Dads) is a true gem for organizations of all sizes.  We all know that valuable and educational content is the key to driving interaction and engagement but so few resources give us the key to creating this kind of…