Category: Creating Content

How to Create Great Content Consistently

How to Create Great Content Consistently

We’ve all heard the reasons why content marketing is essential to any business–for SEO purposes, for demonstrating expertise and gaining credibility, and probably most important, for creating an audience. At the end of the day, that’s what we’re all after–that’s what has true value. But you’ve been creating content for a while now. And you…

What To Expect When You Start a SEO Program what to expect when you start an SEO program

What To Expect When You Start a SEO Program

Most business owners don’t know what to expect when you start an SEO program.  Over the years, I’ve read a tremendous amount of information about SEO and followed a number of experts in the space.  And SEO is one of those topics where you can easily get lost.  Between black hat techniques, link farms, and…

Guide to Publishing Better Content publishing better content

Guide to Publishing Better Content

As a Duct Tape Marketing consultant, you have to know that I’m a huge fan of systems. We have all kinds of systems in our businesses–accounts payable, product or service fulfillment, whatever the case may be–you’ve most likely developed a process around it. Likewise, the best way to write and deliver valuable content is to…

Looking At Your Crystal Ball: B2B Marketing Trends For 2015 B2B marketing trends for 2015

Looking At Your Crystal Ball: B2B Marketing Trends For 2015

Marketing has changed drastically over the last 5 years. Inevitably, someone always asks for my opinions on the latest tools and trends that are making the biggest contributions to success. Unfortunately, like weight loss, this industry has no magic pill—it takes effort, consistency and a lot of hard work. With this rapidly changing environment, it’s…

How Podcasting Can Benefit Your Business

How Podcasting Can Benefit Your Business

Podcasting isn’t new, but it’s certainly important to understand how podcasting can benefit your business. It’s been an active form of audio content for more than a decade. However, it’s generally one that many businesses overlook. The word “podcast” is a blend of the two words, blog and iPod. It’s often presented as a series,…