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Case studies tend to be the most valuable form of content for my clients. That’s why we always start with case studies when I begin working with a new client. Case studies are the most useful piece of content because they provide the proof that we need to confirm that a business can deliver the…
It’s important to know how b2b marketers can use stories to make their companies, products and services stand out from the competition. Stories not only help you connect with the reader, but they also make you memorable. Stories make you stand out and demonstrate some personality that might not otherwise come through. In today’s marketing…
Web site conversions can take many different forms depending on your business and are an extremely important metric for keeping track of performance. For B2B organizations, there are a number of items on this checklist that can help to ensure the traffic on your site is sticking around and taking action that you can record….
Engagement Marketing: How Small Business Wins in a Socially Connected World is a relatively new book from CEO of Constant Contact email services Gail Goodman. I think Goodman has done a great job demonstrating what true customer engagement means, why it’s beneficial for small business, and how to actually build engagement to create a true…
Is it just me or is buying consumer products like toothpaste and laundry detergent almost paralyzing? The choice has become out of control and goodness knows that a couple of months later when you go back to buy the same version, they’re certain to have changed the packaging. But is that good for business? Having…
