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I always ask business owners to tell me what they think separates them from their competition and that’s a tough one. Because usually what they tell me are the same things I can go and read about on their competitor websites. Finding a point of differentiation can be challenging, but a little brainstorming can go…
Not sure how to differentiate your business from the competition? Here are some ideas any business can use. If you’re looking to build on your client experience,you can download The Marketing Hourglass E-book for some ideas.
“The brand is the amusement park, the product is the souvenir.” Nick Graham, CEO of Fresh Happy People and Founder/ Chief Underpants Officer of Joe Boxer I love these words from Nick Graham, founder of Fresh Happy People and Founder/Chief Underpants Officer of Joe Boxer. This is the thinking of someone who understands the importance…