Category: Differentiation

3 Opportunities to Differentiate Your Business

I always ask business owners to tell me what they think separates them from their competition and that’s a tough one.  Because usually what they tell me are the same things I can go and read about on their competitor websites.  Finding a point of differentiation can be challenging, but a little brainstorming can go…

A Six Step Process to Enhancing Your Client Experience

I regularly talk about building systems within your business because it’s the easiest way to create a consistent and repeatable methodology around an activity in your business.  And you can use that system idea to create a consistent and repeatable experience for your prospects and clients.  With a system, you can also measure and uncover ways to…

7 Tips for Writing Better Press Releases

Recently, I’ve share a good deal of information about what kinds of topics are worthy of issuing a press release.  And last week, I shared some details on several online press release distribution sites to show you how to use the press release to generate traffic and act as a source of lead generation.  But the press…

3 Things We Can Learn From the Chief Underpants Officer

“The brand is the amusement park, the product is the souvenir.” Nick Graham, CEO of Fresh Happy People and Founder/ Chief Underpants Officer of Joe Boxer I love these words from Nick Graham, founder of Fresh Happy People and Founder/Chief Underpants Officer of Joe Boxer.  This is the thinking of someone who understands the importance…