Category: Marketing Automation

Email Marketing 101–How To Grow Your Email List email marketing best practices

Email Marketing 101–How To Grow Your Email List

I find it funny how frequently I hear people say email marketing is dead.  That’s simply not the case.  The percentage of people who use email is astonishing–more than 90% depending on the source of research. Regardless, the fact remains that you must continue to work at growing your email marketing lists and continue to be relevant. Growing…

How To Build a Total Online Presence–Start With A CMS total online presence

How To Build a Total Online Presence–Start With A CMS

Most businesses think that once they have a web site and maybe some regular activity on a social network, they’ve established themselves online.  After working with a number of B2B clients recently, we proved that simply having just wasn’t cutting it because very little traffic was actually coming through on their web sites.  We discovered that their…

How To Get Massive Amounts of Work Done–Productivity Tools for Small Business productivity tools for small business

How To Get Massive Amounts of Work Done–Productivity Tools for Small Business

In the small business world, we have to make the most of all of our resources, human, financial and otherwise.  There’s no question that time is money, and for this reason alone, it’s pertinent to understand how you can automate tasks and use technology to provide some assistance. I continually look at ways myself and my…

Is Your Email Signature the Quality Marketing Tool It Could Be?

  I’m always interested in tools that can add more value to the things we already do on a daily basis in ourbusiness.  And we all send and respond to plenty of email.  And the email signature is a tool that I think iswildly underused as a means of marketing your business and making a…