Category: marketing system

SEO Best Practices for Blogs

SEO Best Practices for Blogs

SEO best practices for blogs are critical to keeping your site and your content relevant to the search engines. We all  know how vital SEO is to enhancing our organization’s web presence.   SEO is a very complex world and in an effort to simplify the topic somewhat, let’s talk about on-page SEO and off-page SEO….

Building a Client Experience client experience

Building a Client Experience

Building marketing strategy is about identifying your ideal client and being able to communicate how you’re different from the competition.  And for many small business owners, creating an element of differentiation is very challenging. Where do you start? The diagram below details a concept from Duct Tape Marketing known as The Marketing HourglassTM.  The concept is similar…

Follow The Duct Tape Marketing System Live duct tape marketing

Follow The Duct Tape Marketing System Live

Behind every strong small business is an equally strong and well-planned marketing system.  Because marketing is not an event, but a system, it’s important to understand what that system looks like and how to build the system for your own business. Later this month, I will be joining bestselling author and the creator of the Duct…

Why The Handwritten Note Has Value in B2B Marketing high tech high touch

Why The Handwritten Note Has Value in B2B Marketing

Is it time for High Tech High Touch Marketing?  There’s no question that technology has added a tremendous amount of value to the world of marketing.  It’s given us the ability to analyze and decipher various metrics necessary to determine the effectiveness of our marketing efforts.   But for some, high tech tools may have, in…

How To Make More Money–5 Actions For You and Your Business how to make more money

How To Make More Money–5 Actions For You and Your Business

Hopefully you’ve already thought about goal setting for 2013.  I’ve been working with several clients to identify what objectives and actions we’ll focus on for the coming year, and there’s a recurring theme.  Business owners always want to know how to make more money. Great question and it’s worth stating that there’s no magical formula. …