Category: Public Relations

Press Release Marketing–A Form of Lead Generation press release marketing

Press Release Marketing–A Form of Lead Generation

Business owners always tell me their biggest challenge is generating new leads.  One tactic that is quite useful for lead generation is press release marketing–and very few businesses ever take advantage of the benefits this approach can offer. Press release marketing, very simply, is using press releases to get your company noticed.  Press releases are meant to…

3 Critical Reasons Public Relations Should be Part of Your Small Business Marketing Plan public relations

3 Critical Reasons Public Relations Should be Part of Your Small Business Marketing Plan

Public Relations is an often over-looked tactic for many small businesses.  Most business owners think it’s a technique that’s out of reach for their particular business, however, there are 3 critical reasons it needs to be part of your marketing calendar or routine and you need to make room for it. SEO The deepest form of…

The Strategy Behind Your Company Press Releases–5 Points to Consider

While getting you and your business some quality media attention is an important part of any small business marketing action plan, it takes some time and effort.  Recently, we published a  5 Step Public Relations Starter Plan  to give you a process to follow, however, much of the success of that kind of plan relies…

5 Step Public Relations Starter Plan

Having a member of the respected media write about your company in a publication that your prospects read is one of the most powerful marketing opportunities available to any business.  Mentions from a 3rd party that is unbiased is incredibly valuable in help you to develop trust throughout your community. While some may argue that…

7 Tips for Writing Better Press Releases

Recently, I’ve share a good deal of information about what kinds of topics are worthy of issuing a press release.  And last week, I shared some details on several online press release distribution sites to show you how to use the press release to generate traffic and act as a source of lead generation.  But the press…