Category: Referral Monday

Incenting Your Referral Sources?

Over the last few weeks, I’ve had a number of conversations with various people regarding referrals and incentives.  I belong to a closed networking group which means that only one person from each professional specialty can participate in the group.  So, in this group, the purpose of our networking is to actually bring referrals to…

Do you Collect on Your Referral Opportunities?

It’s Referral Monday and as always, I’m writing about building your referral marketing program for your business.  The first part of building a referral marketing plan is actually deserving referrals and believing that you do.  Once you’re convinced that you deserve referrals, then you can actually work at executing the rest of your referral marketing…

Is Your Business Delivering WOW?

It’s Referral Monday and every Monday, I write about Referral Marketing.  In order to be a Referable Business, you have to deserve referrals.  A referable business is one that makes business memorable and exciting so its clients will start talking about it.  A key ingredient to becoming a referable business is to create an awesome…

Deepen Your Network

It’s Referral Monday and every Monday, I try to write about Referral Marketing.  The key to effective Referral Marketing is about deepening your networks.  With referral marketing, people often think solely about the size of their networks, but the depth of the relationships within your network is actually even more important.  People buy from people,…

Is it Social Media or Word of Mouth Marketing? 4 Tips to Build Word of Mouth.

A lot of small businesses think that social media is the magic bullet that will solve all their marketing problems.  Every week, I hear people ask questions like “Should I be using Twitter to market my business?   Is Facebook better than Twitter?”   The fact is that social media is a communication tool.  And regardless of…