949.633.6341
Most businesses think that once they have a web site and maybe some regular activity on a social network, they’ve established themselves online. After working with a number of B2B clients recently, we proved that simply having just wasn’t cutting it because very little traffic was actually coming through on their web sites. We discovered that their…
In talking to a lot of business owners, they frequently tell me they don’t know how to tell if their website is adding any value because they don’t know what to look for. Taking a look at these 5 web site metrics will help you understand how your web site is functioning and give you…
When I meet with small business owners they always tell me their biggest problem is that they don’t generate enough leads. And lead generation can be challenging, however, I don’t think lead generations is the real issue–I think the issue is really lead nurturing, and this is particularly true for B2B. Think about the way you…
I’m frequently asked about the benefits of blogging and why you need both a website and a blog. Well, there are significant differences between the two and the initial purpose they serve. The primary purpose of your web site is for communicating information about your company, how to do business with you and to facilitate sales. It’s…
Building and maintaining a website takes an immense amount of time and effort, but it can be the most powerful tool for you and your business. And while your designer has key tasks in this process and we’ve spoken about those over the last few weeks (see Part 1 and Part 2), you, as a business…
