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Over the last couple of weeks, I’ve been asking business owners about their web site traffic and I’m really just trying to understand if they are paying any attention to it. I ask if they have any kind of analytics installed on it and they do, but interestingly enough, most don’t know how to read…
When I talk with business owners today about how they’re filling up their sales funnel, most tell me they’re sending out coupons in local mailers, email blasts, some cold calling, and advertising. These are all outbound marketing methods where you’re pushing your message out there for all to see and hoping that someone actually does…
When I work with a client, more often than not, we go through a process where it’s simply time to update the content on their website. And for many small business owners, this particular step usually throws them off and they resort to checking out their competition and creating copy cat content for their own…
Now that we are building websites in Content Management Systems which allow us to make regular changes and updates, there’s no excuse for having outdated information on your web site. In fact, now it’s pretty much an expectation that you’ll be regularly updating and adding content. Ensuring that your website, marketing materials, social networking profiles,…
Last week, I spent some time doing some research to hire a Virtual Assistant to help me with some administrative tasks. You know, work smarter, not harder and farm out some of the tasks that another can do faster. So, what do I do when I need some help—like any good small business owner,…