Looking for the Linchpin?

Like most small business owners, you find yourself strapped for cash.  Challenges with cash flow means that you are a Jack of all Trades, but, unfortunately, master of none, as the saying goes. 

While we do go ahead and perform every function in the business, it’s not always the best idea.  How do you make sure that you’re really providing the best direction to your business?  You can’t be an expert on everything—finance, human resources compliance, IT, product development, marketing, and so on.  Sure, we can all read books, blogs, and articles, on just about any topic, and the internet makes accessing free information incredibly easy for the do-it-yourselfer, but there comes a time when you really need to seek the help of a professional. 

We’ve all been in this boat before.  We’ve got a problem (actually 2 problems)—we need expert guidance and we’ve got a limited budget.  But the expert at the lowest possible cost isn’t necessarily the answer.  A good professional at the right price is the path you want to take.

Rather than conform to the way every other expert (CPA, consultant, etc.,) delivers results, why not look for the professional that wants to do more than comply.  You don’t want the professional that has reduced itself to becoming a commodity because at that point, price is the only thing that matters.  Look for the one that’s trying to find a way to exceed your expectations and over-deliver on your project.  Look for the one that’s differentiating itself from the pack and is willing to push themselves to the edge to lead you to success. 

Every business needs a point of differentiation, otherwise price is the only thing your prospects have to compare.  If you’re a business owner, make sure you’re communicating your point of difference.  If you’re seeking to hire a professional, make sure you’re asking for a point of difference.

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