Rudolph, with your nose so bright, won’t you guide my business tonight? Small business owners have a tendancy to follow any bright, shiny light—like the marketing idea of the week. Sadly, when that doesn’t work, it’s more money wasted and then they move on to the next bright, shiny light.
If Santa doesn’t have a bag full of new clients for your business, think about working with a professional to put a plan in place to help you through the maze of marketing bright, shiny lights. In 2010, some might say the shiny light was social media. Many business owners got into it because everyone else was, but did they get anything out of it?
Social media, like every other marketing tactic, absolutely has its merits. The challenge for small businesses is to first figure out who to go after—then you can figure what kind of tools you’ll use to go after those new clients. The toughest part is getting business owners to slow down and spend some time dialing in on who their most ideal clients are and then we can figure out which tools will help us to go out and get more just like them. If we take the time to put a strategy together, then the tactics will make sense.
And it’s not about using every tactic possible—it’s about using a couple that make the most sense in bringing you closer to your ideal client and using them consistently. And for many businesses, that means structure and developing a system to build your business. We systemize many aspects of our business, so why not create a system to help market our business.
Guidance, feedback and coaching from someone outside your business is usually the recipe for success that most businesses need. Make 2011 a year of change and growth for you and your business. If you’re interested in getting some help to grow your business, but don’t have the budget to work one-on-one, think about joining our next group marketing program. Contact us at firstname.lastname@example.org for more details.
Happy Holidays to you and all the best for a prosperous 2011!