Is This You?

If you feel that you are doing sporadic activities for lead generation, and just don’t have the accountability, clarity, know-how and confidence to build a consistent system to increase your revenues, then this is the program for you!

We know your time is precious and that’s why this program is delivered teleconference/webinar style – that way we eliminate the need for travel and make our time as efficient as possible.  There’s still opportunity to share, network and ask questions to help you accomplish your goals.

6 Month Group Catalyst Program

How it Works

10 – 90 minute teleconference calls with Master Duct Tape Marketing Consultant Kelly Weppler Hernandez.

The group meets via teleconference approximately twice a month over six months with Kelly, a Master Duct Tape Marketing Consultant, to review new concepts, to ask questions and to get valuable feedback from Kelly and the group.

This program includes the following tools:

  • The Ultimate Marketing System Program–a series of workbooks to help you build your marketing system

What You Will Accomplish from the program:

  • Get to intimately understand the buying patterns of your most profitable clients
  • Position yourself competitively in the marketplace
  • Create new, powerful marketing copy and material
  • Learn creative, cost-effective advertising and promotional techniques
  • Learn to harness the Internet and use social media effectively
  • Learn how to gain the attention of the media
  • Strengthen your brand
  • Create that word of mouth buzz about your biz

And most importantly, you will build with the assistance of your Duct Tape Marketing Consultant, a powerful lead generation system tailored to your business.

Key Benefits

Expertise – Guidance and feedback by a highly experienced marketing consultant that has worked with thousands of small businesses.

Accountability – Assigned tasks after each session will keep your feet to the fire and all but guarantee that you will actually develop the critical tools necessary for your success.

Feedback – The powerful group structure and online forum allows you to get and give feedback from a marketing consultant and the other businesses in your group. This feedback and motivation from other participants is one of the more powerful aspects of this offering.

The Control, Confidence and Clarity you are seeking in your marketing activities. Knowledge is power. The information we share and the process we will take you through, will show you cost-effective and practical ways to generate more leads for your business.

Program Outline

Session 1 – Strategy Foundation

Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps. We’ll start by asking you to analyze and benchmark your current client base with an eye on identifying your “Ideal Client.”

Session 2 – Strategy Commitment

One of the most important marketing strategies the small business must master is the art of differentiation. Find out what sets you apart from your competition, one that matters to your ideal clients. In this session we will help you fashion, commit to and develop a plan to communicate your marketing strategy, both in words and other identity elements.

Session 3 – Your Content Building Plan

Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content. Clients expect to find lots of information when they search and in this session we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.

Session 4 – The Marketing Hourglass

The central element of the Duct Tape Marketing System is something we call The Marketing Hourglass. The hourglass shape emphasizes the importance of creating a total customer experience as opposed to simply going out and generating leads. The steps in the Hourglass – know, like, trust, try, buy, repeat and refer will be linked to specific actions or processes in your business designed to move prospects and clients logically down the path of the Hourglass.

Session 5 – Total Web Presence

It is no longer enough to consider a Web site your sole online marketing tool. In this session we will discuss the various tools and tactics needed to take full advantage of the online buyer and social media participant.

Session 6 – Winning Search and Local Online

Local prospects and customers use the Web to find local businesses – everything from legal services to shoes. Positioning your business to be found by those local buyers can be the difference between surviving and thriving. In this session we’ll show you how to dominate in the local search game.

Session 7 – Lead Generation 1 – Advertising

Advertising is one of the legs of the “Lead Generation Trio” and while it is potentially one of the more expensive items in the marketing budget it plays a key role in our system. In this session you’ll learn how to integrate your advertising spend with your content strategy to get the greatest return on investment.

Session 8 – Lead Generation 2 – Public Relations & Referrals

In this second session on lead generation we will dive into specific plans for the other two legs of the Lead Generation Trio – Public Relations and Referrals. These two powerhouses, when used in conjunction with advertising and content, can drive your lead generation efforts to consistent and predictable results – the kind the make marketing look easy.

Session 9 – Lead Conversion & Selling

Many small business owners dislike the idea of selling. The good news is that when you install and operate the Duct Tape Marketing System, you’ll find that your prospects will be sold in some cases before your first meeting. In this session we’ll show you the steps involved in turning an educated prospect into a paying customer.

Session 10 – Putting it All Together

For our final wrap-up session, we’ll cover a lot of ground to make sure you move on with a firm foundation and plan of action to make everything we’ve covered in the Catalyst Program come to life in your business over the next few months. We’ll also show you how to create a marketing calendar to map out your plan of attack.


Regular Price — 6 monthly payments of $495

Early Bird Price –6 monthly payments of $395, must register by close of business Wednesday, September 4, 2013.

Sessions are Tuesday mornings, 11:30 a.m. to 1:00 p.m. Pacific, via teleconference.

Specific dates are: Tuesday, Sept. 10 and 24, Oct. 8 and 22, Nov. 12 and 26, Dec. 10 and 31, Jan. 14 and 28,  2014.

This group program is ideal for the busy small business owner or an independent sale professional who knows they need external help in order to build a marketing system that will work, but is on a limited budget.  This collaborative approach is designed to discover what makes you and your business special, to determine how to get the biggest bang for your marketing dollars and to determine what that looks like in terms of your annual promotions and other lead generation strategies.

Join us for this intensive course with an intimate group of small businesses.  We will guide you and keep you on track so you develop a marketing system that works for you.  More importantly, you’ll be able to put it into play before it’s too late.

For more information or to register, contact Kelly at 949.633.6341 or via email at