Tag: b2b content marketing

How To Create Content for the Technical B2B Buyer

How To Create Content for the Technical B2B Buyer

Your customers’ decision process is transforming. Thanks to the growing digital landscape, technical buyers have more options than ever. As a result, the B2B market is evolving. Your company’s marketing strategy should evolve, too. Offering quality products or services is simply not enough for the technical B2B buyer. How can your company stand out in…

How to Create Engaging Case Studies engaging case studies

How to Create Engaging Case Studies

Case studies tend to be the most valuable form of content for my clients. That’s why we always start with case studies when I begin working with a new client. Case studies are the most useful piece of content because they provide the proof that we need to confirm that a business can deliver the…

How to Tell B2B Stories To Make Your Company Memorable how b2b marketers can use stories

How to Tell B2B Stories To Make Your Company Memorable

It’s important to know how b2b marketers can use stories to make their companies, products and services stand out from the competition.  Stories not only help you connect with the reader, but they also make you memorable. Stories make you stand out and demonstrate some personality that might not otherwise come through. In today’s marketing…

Looking At Your Crystal Ball: B2B Marketing Trends For 2015 B2B marketing trends for 2015

Looking At Your Crystal Ball: B2B Marketing Trends For 2015

Marketing has changed drastically over the last 5 years. Inevitably, someone always asks for my opinions on the latest tools and trends that are making the biggest contributions to success. Unfortunately, like weight loss, this industry has no magic pill—it takes effort, consistency and a lot of hard work. With this rapidly changing environment, it’s…

4 Reasons Why B2B Companies Need Content content marketing plan

4 Reasons Why B2B Companies Need Content

B2B Content Marketing is now absolutely critical regardless of what you sell and who you sell it to.  However, some businesses have been reluctant to adapt this form of marketing because they’re not sure why it’s getting so much attention. There are 4 critical reasons why B2B companies need to embrace content. 1. Risk Mitigation. …