Tag: building relationships

Are You Guilty of ‘Once and Done’ Marketing?

Over the past couple of weeks, every business owner I meet with tells me their biggest problem is lead generation.  I ask about how many leads they generate a month, how they generate them, and what they’re doing with them.  I’m interested in understanding the response to an initial request, the qualification process, the proposal…

High Tech vs. High Touch Communication – How Do I Decide Which to Use?

High Tech vs. High Touch Communication – How Do I Decide Which to Use?

There’s no question that our new technologies have made it easier for us to keep in touch across distances and over time, but has the allure of these tools persuaded us to trade in our real relationships for something imitation and less sincere? The key is to figure out how to integrate the high-tech with…