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Because the use of inbound marketing has become so popular, content development is always on the minds of marketers. It’s what both people and search engines are looking for. Content is what drives traffic to your site and helps your visitors get to know, like, and trust you. It’s what turns prospects into leads. But how do you…
Inbound marketing uses the practice of offering content or information about a topic to educate prospects and draw them in to listen to the business further. It’s a concept that’s been embraced by businesses, big and small, over the last couple of years. You can find more information on Inbound Marketing and measuring its effectiveness here….
Successful marketing is routine and consistent. Routine and consistency is what builds momentum and momentum is what build business growth. Do you practice a marketing routine?
Blogging is an incredibly effective means of helping to drive more traffic to your web site. Because I’m a big believer in the value of blogging, I’ve written a number of blog posts recently to encourage and help others to blog more frequently and be more effective with their blogging. The best blog posts are those that…
Content Rules by Ann Handley (Chief Content Officer, Marketing Profs) and C.C. Chapman (Founder of Digital Dads) is a true gem for organizations of all sizes. We all know that valuable and educational content is the key to driving interaction and engagement but so few resources give us the key to creating this kind of…
