Tag: differentiating

Are You Really Different or Just Another Commodity?

Building a viable marketing strategy has two critical components:  identifying your ideal target market and creating a unique core difference.  Many business owners think that the key is simply to be better than your competition.  But, being better than the competition is an expectation. And while it’s important to strive to be the best in your…

Are You Memorable?

One of the reasons people shy against networking events is because, quite frankly, they’re often painful.  As referral marketing and networking expert Dr. Ivan Misner says “It seems everyone goes to a networking event looking to sell, but no one goes looking to buy.” We really should be going to these events to meet interesting…