Tag: differentiation

3 Critical Lessons Marketers Can Learn From Sesame Street

  Flying with a two year old can be exceedingly unpleasant without Elmo and his cast of characters from the ever popular Sesame Street.  I certainly don’t condone the boob tube as a babysitter, however, they did provide some much needed entertainment for both my son and myself on a recent 5 hour journey.  But it didn’t…

Using Your Customers to Build Your Marketing Plan

Last week, in one of my posts, I mentioned that if you listen carefully, you’ll find your customers are actually telling you how to market to them.  And if you want to learn even more, make your customers an even bigger part of your marketing plan.  Use them to collect information, make them a part…