Tag: direct response advertising

Tips on Small Business Advertising–Part 1

Small business owners are often skeptical about advertising,  and they should be.  Effective advertising needs to communicate the benefits of buying from you.  Most small business advertising goes something like this, “I’m Joe, and my company is Joe’s Flooring.  We’re at 12345 Main Street in Anycity.  Come on down and buy from me.”  And there’s…