Tag: direct response marketing

Top 7 Direct Marketing Campaign Challenges direct marketing campaign challenges

Top 7 Direct Marketing Campaign Challenges

Direct marketing is one tactic that you have in your marketing toolbox. Unfortunately, many organizations don’t maximize the power of direct mail or the power of a solid database. The following questions will help you overcome the top direct marketing campaign challenges. 1. Which Comes First, The Data or The Audience? The first question to…