Tag: Duct Tape Marketing

How To Engineer The Ideal Client ideal client

How To Engineer The Ideal Client

To build a decent marketing foundation, it’s really important to start with your strategy.  And in the Duct Tape Marketing world, strategy includes understanding your ideal client and what sets you apart from your competition. So to kick off understanding your ideal client, I usually suggest business owners take inventory of their current clients.  The…

Celebrating Small Businesses In Orange County, CA

National Small Business Week  is the week of May 20 to 25 and we’ll be celebrating the accomplishments of small business throughout the nation.  As a consultant in the Duct Tape Marketing network, I’m inviting small business owners to participate in our Orange County celebration at The Microsoft Store at South Coast Plaza. The event features a…

4 Reasons Why You Should Be Speaking For Your Business

In the Duct Tape Marketing system, we talk about ‘Speaking For Leads.’   This is really just getting yourself out there in front of people and conveying what you know in a live format to help you build know, like, and trust. Many professional and community organizations have guest speakers at their regular meetings.  As a…