Tag: earned media

B2B Online Reputation Management–Why It’s Important B2B online reputation management

B2B Online Reputation Management–Why It’s Important

Regardless of the business or industry, every business already has an online reputation. Your online reputation is a consolidation of all the information about your business across the internet. Today, it’s a very common practice for us to research our purchases on the web. No matter the item, we look for reviews, comments both good…

5 Step Public Relations Starter Plan

Having a member of the respected media write about your company in a publication that your prospects read is one of the most powerful marketing opportunities available to any business.  Mentions from a 3rd party that is unbiased is incredibly valuable in help you to develop trust throughout your community. While some may argue that…