Tag: ideal client

Ideal Client Profile – Understanding the Facts and Fears Is the Real Silver Bullet idea client profile

Ideal Client Profile – Understanding the Facts and Fears Is the Real Silver Bullet

Whether you use the term avatar or qualified prospect or buyer persona or ideal client profile doesn’t much matter.  What does matter is that you (and everyone else in the business) understand, as best you can, the person behind the profile. The better you know your Ideal Client, the better your marketing becomes.  You know who…

How To Engineer The Ideal Client ideal client

How To Engineer The Ideal Client

To build a decent marketing foundation, it’s really important to start with your strategy.  And in the Duct Tape Marketing world, strategy includes understanding your ideal client and what sets you apart from your competition. So to kick off understanding your ideal client, I usually suggest business owners take inventory of their current clients.  The…