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With all the social networking and on-line review sites out there, I hear a number of businesses indicate that they are reluctant to create profiles and interact for fear of a negative review or feedback. It seems most small business owners aren’t sure how to handle negative or less than flattering feedback that’s been posted…
Last week, I was talking with a group of people about Social media and using it to market your business. A question that always comes up is “How do I separate my personal life from my business on a tool like Facebook?” Interesting question. And there’s no right or wrong answer but there is something…
I coach a number of clients through the process of creating marketing materials for their business. And I often suggest that they tell their story—talk about how they got into their business and how they developed an interest in what they’re doing. Surprisingly, many come back to me and say that they think that no…
This week, I’ll be speaking with a colleague of mine about using Social Media to market your business. Because this event includes providing some tips and tools, I decided I’d write a post about the Social Media lesions I’ve learned so far. 1. We live in an Interactive Economy. I’m sure you’ve heard this before,…
As you’ve heard me say before, marketing is about getting prospects to know, like and trust you. And the critical piece is trust because the next logical step is to buy when the need arises. We’re always searching for more ways to build trust, and here’s a list of suggestions to consider incorporating into your marketing plan. 1….