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As social media becomes a more and more important part of marketing, I am often asked ‘Should I outsource my social media?’ or comments like ‘I just don’t have the time to dedicated to this.’ No question, social media, like all marketing, takes a financial commitment and, even more so, a time commitment. Social media…
This past week, I presented the 7 Steps to Small Business Marketing Success. At the beginning of the session, I asked participants for feedback on the biggest challenge they face with marketing their business. Two popular comments always emerge when I ask this question: time and money. I agree that these are both huge concerns…
If a prospect contacted you, it’s safe to say that they’re interested in what you have to sell. The thing you don’t know is when the prospect will make a decision to purchase the type of product or service you have to sell. So the key to marketing to prospects is for you is to…