Tag: online search

Online Search–How Does Google’s Hummingbird Affect Content Creation online search

Online Search–How Does Google’s Hummingbird Affect Content Creation

Online search is constantly changing.  Hummingbird is Google’s brand new search algorithm. It was officially launched on September 26, but Google actually quietly deployed it at the end of August. Hummingbird is a ground up rebuild of Google’s search engine with “conversational search” at its heart. This semantic search capability provides answers to questions, rather than results from…

What is Inbound Marketing?

When I talk with business owners today about how they’re filling up their sales funnel, most tell me they’re sending out coupons in local mailers, email blasts, some cold calling, and advertising.  These are all outbound marketing methods where you’re pushing your message out there for all to see and hoping that someone actually does…