Tag: public relations

Press Release Marketing–A Form of Lead Generation press release marketing

Press Release Marketing–A Form of Lead Generation

Business owners always tell me their biggest challenge is generating new leads.  One tactic that is quite useful for lead generation is press release marketing–and very few businesses ever take advantage of the benefits this approach can offer. Press release marketing, very simply, is using press releases to get your company noticed.  Press releases are meant to…

5 Newsworthy Items For Promoting Your Business Online

There are three forms of lead generation:  advertising, referral marketing, and public relations.  And for most small businesses, advertising and referral marketing feel very natural for businesses to use.  Public relations, however, is a tool many businesses shy away from and it’s generally because they aren’t aware of what they have that is newsworthy. Just think of…