Tag: small business marketing

Follow The Duct Tape Marketing System Live duct tape marketing

Follow The Duct Tape Marketing System Live

Behind every strong small business is an equally strong and well-planned marketing system.  Because marketing is not an event, but a system, it’s important to understand what that system looks like and how to build the system for your own business. Later this month, I will be joining bestselling author and the creator of the Duct…

Listen Carefully… Your Clients Are Telling You How To Market To Them

When I talk with clients about thinking strategically about their marketing, we sit down and talk very specifically about how their product or service solves a problem or frustration.  Let’s face it, for everything we are out there selling, the prospect has to perceive they have some kind of problem that needs solving. We run…

Time & Money, It Takes Both to Market a Small Business

Regardless of what you’re up to, there’s a certain amount of time and money required if it’s worth doing at all.  Some people think that you can just throw money at it, and that will solve the problem.  And others think that if you put enough time into something you should be able to reap…

Celebrate National Small Business Week!

Next week, May 16 to 20, we’re celebrating National Small Business Week.  There’s lots of fun and learning scheduled. Here’s what’s you can look forward to:   Starting May 16 at the Duct Tape Marketing blog, there will be 5 days with 5 guest bloggers including the following: Copyblogger – Brian Clark Escape From Cubicle Nation…