Tag: storytelling

Storytelling for Businesses–A Useful B2B Marketing Tool

Storytelling for Businesses–A Useful B2B Marketing Tool

Below, I’ve included an interesting infographic from Fathom that goes into detail about the power of storytelling for businesses.  I’ve written a few posts on storytelling as an effective marketing tool, but the most important reason for doing so is to make you and your company memorable. This is a great tool for B2B companies too.  You just need to take…

Storytelling as an Effective Marketing Tool

Storytelling is a powerful and effective means of communicating.  It engages the audience to help them remember facts and information about you and your company. In developing marketing materials that educate, I always encourage my clients to do a little storytelling about themselves because it’s also an effective means of building trust.  And marketing is…