With the holidays so near, it felt like the right time to have some fun with our own version of The Night Before Christmas.
Twas last year, the night before Christmas, when all through the business,
There wasn’t a piece of content making a peep, no, not even a tweet.
The website was now live and the phone would be answered with care,
In hopes that new business soon would be there.
The owners were nervously nestled in bed,
While visions of new customers danced in their heads.
But without a strategy, there was no specific target customer in mind,
And without some differentiation, clients who valued anything beyond price would be hard to find.
Despite being online for some time, there still was no chatter,
They called me and I sprang to see what was the matter.
And away to the analytics, I flew like a flash,
I found the root of the problem in a dash.
After creating the marketing strategy, we all went straight to work,
We filled the calendar with messages and tools, there was to be nothing knee-jerk.
Creating a marketing action plan is where the magic lies,
If we did the work, we knew we’d get the prize.
With some newly created content,
We worked to repurpose, post and augment.
When what to my wondering eyes should start to appear,
Ratings and reviews all over the web that will truly endear.
I sprang from my desk and let out a hoot,
And away they went to count their loot.
As I left the office and turned out the light,
The business owner yelled back “Happy Christmas to all, and to all a good-night!”
We’d love to see the verses you’d add to this holiday favorite.