Why Promotional Products Are Important for Business

Do your promotional products accurately represent you and your business?

Promotional items provide a business with the opportunity to control the marketing message and how the clients perceive the business.  They are a unique and targeted message that shows you value your customers.  Using logo branded promotional products to brand your business can be done in an easy, simple and cost-effective way.

The idea is to find a product that not only promotes your business, but a product that your customers will actually use.  For example, pens are a great giveaway item but the impact is small.  Pens are put in a drawer, purse or holder and forgotten about.  Items that your clients will keep and use have a much broader impact.  Not only will your client see the item when they use it, they’ll be reminded of you and your business, and then there’s the potential that others will also see it and be influenced.

Items such as desktop calendars, umbrellas, mouse pads, lip balms and water bottles can have a huge impact because they are a commonly used item.  The item seen can be quickly transformed into a conversation starter.

Be picky on what you choose to represent your business and find an item that fits what your business does.  For instance, an auto repair shop will have better success with a branded key-chain tire gauge than a florist.  And a fitness trainer will have better success with a foldable water bottle than a payroll service.

A study by PPAI in 2010 revealed that 94% of people that received a promotional product could remember where they received it two years later.  Don’t just buy a product because it lights up, think about the logo branded promotional items that will give your business a boost.

Author — Scott Dunklee


Scott Dunklee is the owner of Dunklee Industries, a promotional products company located in Orange County, CA.  Scott started his career in the tourism industry about 24 years ago in Lake Tahoe.  His experience with working with customers and creating relationships helps him find that perfect product to showcase a business brand.


  • Very good article, useful information. Thanks for sharing. Using promotional products with a company name and logo printed on is a cost effective way of promoting a business. It is important to choose an item that best represent your company, unique, durable, and that will be beneficial to your customers. These items are constantly used by customers which surely guarantees brand recall for your business.

  • Thanks for the comment Davarni. When choosing a promotional product, I recommend selecting something that is useful and has staying power that someone might keep on their desk to help you and your business remain top of mind.

Leave a Reply

Your email address will not be published. Required fields are marked *